_1765567536355-lKSeqLyP.jpg)
Bob Generale
Bob Generale brings 20+ years of Fortune 500 operations experience to Pyra, where he leads operations as COO and Co-Founder. Through his work with Percepture, an AI-integrated communications firm, Bob has spent years at the intersection of digital PR, search engine optimization, and the emerging discipline of generative engine optimization (GEO) — helping enterprise brands become visible and citable in AI-driven search.
Areas of Expertise
Operations at Pyra
As COO, Bob oversees how Pyra's AI agents are deployed inside enterprise workflows — from sales and operations to regulated industries — with human approval gates and full audit trails.
Percepture & AI Visibility
Bob's work with Percepture shaped Pyra's approach to GEO and AI visibility, including the 3,000% AI visibility case study and Pyra's published GEO playbooks.